“ILL BILL“ and “rainspotting“?

Sky restart function raveheart
Sky restart function ILL BILL

Serviceplan Campaign X Subvert Iconic Movie Titles in Print Campaign Highlighting Sky's New Restart Function

Serviceplan Campaign X created an eye-catching print campaign for Sky, which ran in magazines, on billboards and Sky’s Facebook page. Titled ‘Miss the Start. Miss the Story’, the clever copywriting plays on the titles and typogrophy of iconic movies including Kill Bill, Goldfinger, Trainspotting and Braveheart.  

The reason for the campaign was that in Germany a lot of people still watch linear TV instead of On Demand TV, because they don’t like spending too much time choosing movies. They tend to just turn on the TV and watch what’s running. That’s why Sky offers the best movies not only on demand, but also on linear channels. The restart function from Sky Q let’s you watch the movies on linear TV from the start, by accessing the same movie in the on demand library of Sky. Giving the user the benefits of linear TV and on demand TV.


Agency: Serviceplan Campaign X
Media Agency: Mediaplus
Client: Sky Deutschland Fernsehen GmbH & Co. KG
Brand: Sky
Title: Miss the start. Miss the Story.

Global Chief Creative Officer: Alexander Schill, Serviceplan
Managing Creative Director: Matthias Harbeck, Serviceplan Agency Holding

Executive Creative Director: Hans-Peter Sporer, Serviceplan Campaign X
Creative Director: Nicolas Klein, Serviceplan Campaign X
Art Director: Joana Vinheiro, Serviceplan Campaign X
Copywriter: Stefan Ott, Serviceplan Campaign X
Junior Art Director: Norman Neblich, Serviceplan Campaign X
Account Director: Julian Rinnewitz, Serviceplan Campaign X

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Lee Sharrock

Global Communications Officer

+44 730 525 3020