Serviceplan France Create Christmas Campaign for Auchan

The Wise Children
The Wise Children

Serviceplan France Create “The Wise Children” Christmas Campaign for Auchan Retail

Serviceplan France create TV and online Christmas campaign for Auchan Retail France.  Six weeks since launching the new brand communication for Auchan Retail, Serviceplan France conceive a Christmas film featuring children having second thoughts about misbehaving in case Father Christmas doesn’t bring them a present. 

Courbevoie, 29 November 2018 – The cute Auchan Christmas TVC and online film from Serviceplan France depicts children on the verge of doing naughty things such as; hitting a golf ball at a crystal chandelier, covering the toilet seat with cling film, and scaring a sibling with a frightening clown mask.  Each child hesitates before being naughty, after deciding they would prefer to have a Christmas present.   

Serviceplan conceived the Auchan Christmas film to highlight 10,000 "magic price" toys available on the website.  The film (30 '' and 15 '') was directed by Ben Gregor (Wanda Production), for broadcast on all major national channels in France, as well as digital for a period of four weeks, according to a media plan developed by Havas Media.  The signing of the campaign brings a new proof of Auchan's commitment to its customers: "All year long, Auchan offers 10,000 references of toys at magic prices. Auchan and life changes".


Agency: Serviceplan France

Advertiser: Auchan Retail France

Title:  "The Wise Children", 30 '' + 15 '' format

Media Agency: Havas Media

Chief Creative Officers: Dimitri Guerassimov & Fabien Teichner

Copywriter: Damien Veillet

Announcer: Cathy Collart-Geiger, Fabienne Mainguy, Alexandre

Responsible Agency: Stéphane Perrot, Lydia Bocquillon, Philippa Cave

Wanda Production Production

Director: Ben Gregor

TV Producer: Frank Willock

Sound Production: The Soundtrack Waltz

Press Contact Serviceplan France: Perrine Collin:

Press Contact Auchan Retail France: François Cathalifaud:


The Serviceplan Group is the largest and most diversified owner-managed and partner- managed agency group in Europe. Founded in 1970 in Munich as a traditional advertising agency, Serviceplan today has offices in 38 locations worldwide and more than 4,100 employees whose work regularly wins awards at national and international creative competitions.

As well as Serviceplan itself, the additional corporate brands within the Group – the media agency Mediaplus, the digital agency Plan.Net, and the market research institute Facit – also rank among the market leaders in their respective competitive environments. The precise interplay between the various specialist agencies – more than 45 in all – in matters of creation, technology and media makes Serviceplan the leading agency group for innovative communication.

In order to guarantee outstanding performance in the execution of its campaigns, Serviceplan is represented with own offices in all significant economic areas in Europe, North America, the Middle East and Asia. The global network is called Serviceplan International.

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Lee Sharrock

Global Communications Officer

+44 730 525 3020