Tarek Müller is "CMO of the Year" 2019

CMO 2019 Tarek Müller
CMO 2019 Tarek Müller

Tarek Müller is "CMO of the Year" 2019

The "CMO of the Year" 2019 has been announced: Tarek Müller of ABOUT YOU was honoured with Germany's highest award for the function of Chief Marketing Officer at the CMO Award Night in Munich tonight. The award was presented by Dr. Jens Thiemer, Senior Vice President Customer & Brand at BMW Group, who also delivered the laudatory speech.

Munich, 25 September 2019 – This year, the 17-member "CMO of the Year" jury chose to honour Tarek Müller (30). He is co-founder, shareholder and managing director of the fashion online shop ABOUT YOU and, in his function as Co-CEO, is responsible for marketing and brands. Tarek Müller succeeds Dr. Ian Robertson (BMW), Godo Röben (Rügenwalder Mühle), Hans-Christian Schwingen (Deutsche Telekom), Eric Liedtke (Adidas) and Karsten Kühn (Hornbach) in 2018 as "CMO of the Year".

Capital Editor-in-Chief and jury spokesperson Horst von Buttlar says: “Tarek Müller is a modern and visionary CMO through and through, embodying the zeitgeist both in his management style and in his appearance. He is the marketing head behind ABOUT YOU, one of the great German success stories in e-commerce. As a Digital Native he has interlocked all components from the toolbox of modern marketing: from content marketing to strong influencer and event marketing. This innovative approach is a central component of the success of ABOUT YOU.”

Tarek Müller: "It is a great honour for me to receive this special award on behalf of our entire company and our great team. We have been pursuing the strategy of breaking new ground in marketing for quite some time, with the aim of making ourselves less dependent on traditional advertising and existing marketing channels and focusing increasingly on direct channels for customer communication. I am really pleased that our work has been recognized with this unique award."

Tarek Müller has been developing digital business and marketing models for online commerce for more than ten years. The fashion online shop ABOUT YOU was co-founded by him in 2014 as a subsidiary of the Otto Group and is now part of the Group's portfolio. ABOUT YOU has set itself the task of digitizing the concept of the classic shopping trip and personalizing it for its customers. With more than 15 million monthly active users and an expected turnover of around 700 million Euro for this business year, ABOUT YOU is one of the largest fashion and lifestyle platforms in Europe.

In addition to his activities at ABOUT YOU, Tarek Müller is founder and partner of the consulting firm Etribes, which was founded in 2011, as well as an investor and business angel. In total, Tarek Müller holds more than 20 investments in digital & technology companies.

About the "CMO of the Year" Award

The "CMO of the Year" Award was initiated in 2014 by the partners of Innovation Day to underline the relevance of marketing and the position of the CMO in Germany. In line with the motto "by CMOs for CMOs", the 10 finalists for the award are entirely selected by Chief Marketing Officers from the "CMO of the Year" council. These are then discussed by the "CMO of the Year" jury at a meeting which lasts for several hours; the winner is presented during the CMO Award Night ceremony.

Wolfram Kons moderated the Award Night; journalist and bestselling author Axel Hacke gave a keynote speech.

The hosts of the "CMO of the Year" Award 2019: Serviceplan Group, Mediengruppe RTL Deutschland, Frankfurter Allgemeine Zeitung, G+J e|MS, Samsung Electronics and SpotCom in cooperation with: Capital, n-tv, HORIZONT, Institute for Marketing-LMU Munich

All pictures of the award ceremony are available here sp-url.com/cmo-fotos2019.

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Petra Strobl

Petra Strobl

Global Head of Corporate Communication

+49 89 2050-2459