Following a comprehensive pitch, the Serviceplan Group successfully prevailed against strong competition to land the customer Capri-Sun thanks to its integrated agency model. From now on, Serviceplan Campaign will act as the creative lead agency internationally, with Mediaplus assuming responsibility for media planning in Germany and Plan.Net handling global social media strategy as well as online media planning.
Munich, 13 February 2017 — A lot is happening at Capri-Sun (Deutsche SiSi-Werke Betriebs GmbH): long-term changes in the areas of design, brand name and media planning will see the company, founded in 1969, pursue a new direction aimed at developing an internationally uniform image as a beverage brand for the entire family. The first step involves the already initiated switch from Capri-Sonne to Capri-Sun in German-speaking markets. The products of the innovative, tradition-steeped company will therefore be marketed uniformly throughout the world from the middle of the year under the name Capri-Sun.
"We are delighted to have won the day thanks to the integrated structure of the Serviceplan Group, or in other words our model of the 'House of Communication', and to be given this opportunity to accompany the brand through its change process", explains Michael Jaeger, Managing Director Consulting at Serviceplan Campaign. The Munich-based agency will be responsible for the campaign, which is set to launch in spring. The House of Communication will also be involved in online media planning through Plan.Net Media and with global social media strategy through Plan.Net Content Marketing, while media strategy will be handled by Mediaplus.
The brand products are available in 110 countries around the globe.