Intelligent Marketing Services
Transparency is key. Efficiency is the result. With our Intelligent Marketing Services solution, we deliver efficient brand communication for our clients.
Intelligent Marketing Services (IMS) is our centrally managed solution for organising, distributing, processing and archiving media across all channels. This enables our clients to efficiently provide all kinds of market-oriented content around the world. Ultimately, IMS accelerates project cycles and allows companies to secure long-term competitive advantages. And best of all, this customised solution grows with our clients’ needs as time moves on at an ever-faster pace.
We are the agency for the internationalisation and regionalisation of brand communication. We help companies implement efficient marketing strategies worldwide.
In order to remain internationally competitive in the long term and conquer new target markets, our clients need solutions that can be adapted to the demands of individual markets. We make use of our intercultural expertise and provide long-term, strategic advice to our clients. Our future-oriented, systematic solutions deliver innovative answers to the challenges of complex international communications.
Central brand management
Unified brand communication is critical to ensure a consistent brand presence. We deliver a consistent, enduring and high-quality brand promise for companies – across all media, channels and languages.
Each brand is the result of a number of measures implemented over the long term to create a particular image. We help our clients integrate brand management directly into all content and collaboration processes. With a consistent brand presence in all languages, our clients save time and money. As a result, not only are they able to increase the value of their brand, they also boost the loyalty of their own customers.
An accurate customer approach and a high degree of automation – by integrating all marketing and creative processes, we unlock our clients’ potential for efficiency.
The streamlined implementation of marketing activities worldwide – we know how: with a central, integrated marketing platform, our clients can carry out their diverse marketing tasks efficiently and seamlessly. Email, social media, content marketing, lead management and analytics – we coordinate the exchange of all media formats for our clients, both nationally and internationally. Despite a rapid increase in touchpoints and interactions, companies communicate with their customers in compelling and inspiring ways.
We enable our clients to efficiently create a wealth of high-quality communications media for many different channels in a short amount of time.
Accelerated production times and high quality – our DTP specialists don’t just have an eye for the perfect page break, they also know how to handle high volumes, peak workloads and seasonal fluctuations. Lithography, typesetting and 3D animation – we guarantee very fast response times and provide practical advice based on years of implementation experience. Our production experts are ultimately responsible for implementation worldwide.
Marketing process consulting
In good hands from the very beginning – our consultants work with our clients to plan and realise an ideal, end-to-end process that takes all measures, budgets and deadlines into account.
Marketing managers who want to speed up projects and optimise results need to streamline their processes. We analyse the existing situation and our clients’ needs so that we can jointly develop a tailored solution. Prior to implementation, workflows and processes are redesigned with business goals in mind. Once the process is under way, our specialists in the online, print, technology and training fields manage the actual implementation of marketing communications.
New ideas, fresh concepts and practical implementation delivered quickly to the highest standards – we assist trade organisations with retail marketing and sales promotions.
Making sales promotions and marketing measures as straightforward and effective as possible, and providing inspiration for marketing activities – as experts in retail marketing, we advise retail organisations and franchise companies. In addition to providing strategic, on-site consultation, we develop event concepts, organise marketing workshops for sales partners, assist in the implementation of communication strategies and undertake the planning and management of regional measures.
Marketing Cloud Solutions
Managing data and content centrally and communicating in real time using high-availability systems – we use information as the basis of our decision-making in order to remain competitive.
Consistent, seamless user experiences are the prerequisite for successful external customer communication and accurate internal decisions. It is only possible to achieve these if there is role-based access to all information at all times and in the right places. Marketing Cloud Solutions combines all marketing processes on a single platform. This highly scalable, future-proof and high-availability system enables us to assist companies in managing their data and content centrally, allowing them to make decisions efficiently.