New ideas, fresh concepts and practical implementation in the shortest times and with top quality - Serviceplan Solutions supports the BMW trading organisation - BMW branch offices and BMW dealerships - in all matters concerning retail marketing and sales promotions. This has involved the whole range of models including the sub-brand BMW i since the beginning of the market launch of the BMW i3 in September 2013.
As the primary contact partner for 18 local BMW offices and their 43 business establishments plus 197 authorised dealers and their 569 business establishments, we are the interface between BMW AG and the trading organisation. We provide advice in all matters of CI, coordinate all partner agencies and undertake the immediate adaptation of all measures and resources.
As well as providing strategic local advice, we develop event concepts, organise BMW AG’s marketing workshops, help stage them and undertake regional planning and management of measures. This has recently been expanded to include the MINI brand.